Marketing Methods

Well so far we have only been over 4 key marketing functions. Those would be: Product/Service Management, Selling, Distribution, and Focus Groups. Out of all the activities we did for each, I would have to say that the Focus Group activity was my favorite, simply because we got to drink Coke. Well, Coke, Pepsi, and cheap store brand cola. I also think that the Focus Group has been the most effective so far, because it takes the input from people who have tried their product, and they change their product based on the responses, hopefully getting a better reaction after the changed have been made.